Vision Louisville is a creative process inspiring big ideas for the future with roots in Louisville’s unique culture. The initiative is a catalyst for making Louisville a Connected, Creative, Competitive and Compassionate city. Get involved and help transform big ideas into great places.

About Vision Louisville

Vision Louisville is a community process to guide the future look, feel and flow of Louisville in the next 25 years. As one of hundreds of changing American cities, Louisville has an opportunity to learn from its past and present to shape its future. The Vision creates a strategic framework of major assets, values, goals and projects that will accelerate transformative change in the built environment throughout the community.

Phase 3 Begins

In the Spring of 2013, Louisvillians generated over 80,000 ideas as part of Phase 2 . During Phase 3, these ideas are being prioritized and explored in greater detail to develop specific projects. Please visit our Projects Section to view all of the projects and initiatives identified during Phase 2. If you would like to get involved, please contact us!

Transforming Louisville

Once implementation steps are developed, the Vision Team will begin to seek partners for transforming the vision into reality. The projects are aimed at accelerating investment in Louisville’s built environment and creating healthy and complete neighborhoods. We need your help to bring the projects to life.

Meet the Vision Louisville Team

The Vision Louisville Team works daily to refine projects and analyze their impacts on the community. Team members work to coordinate other city planning efforts with the Vision. Other projects being spearheaded by the Vision Team include neighborhood and corridor plans, Louisville Loop, CycLOUvia, ULI Rose Fellowship (4th Street Corridor) and Move Louisville.


Jeff O'BrienProject Manager • 502-574-1354

Gretchen MillikenDeputy Director of Advanced Planning • 502-574-1358

Kendal BakerPlanning Supervisor • 502-574-5822

Patti ClareDirector of Multi-Modal Transportation • 502-574-2867

Tommy ClarkUrban Planner • 502-574-6822

Mike KingUrban Planner • 502-574-0032

Steve SizemoreSenior Planner • 502-574-8272

VL Blog

SoBro ArtWalks


An event to energize a neighborhood.


Imagine Louisville’s 4th Street as an active and creative corridor.

This bold idea sprung from Vision Louisville and the Rose Fellowship Fourth Street Corridor study. To bring this idea to life, Louisville Metro Government and the SoBro Neighborhood…

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Cultural Pass Prizes

The Cultural Pass wrapped up on August 13th.  Thank you for making it a HUGE success!  Remember to turn your pass in by today (Monday 8/25/14) to any Louisville Free Public Library branch or Metro Parks Community Center for your chance to win great prizes.  Winners will be notified immediately.

A big thank you also goes to our 20 participating organizations for making the past three months a cultural summer! 

Grand prizes are: Four tickets to the Lion King Broadway musical (donated by Louisville Theatrical Associations –Broadway Louisville) and watching a Louisville Bats baseball game from the Mayor’s box at Slugger Field are the two grand prizes. Many other prizes are included in the drawing.

Other prizes are:

  • Kentucky Museum of Art & Craft Family Membership & T-Shirt
  • Planetarium Membership from University of Louisville, Rauch Planetarium Gheens Science Hall
  • Yew Dell Botanical Gardens Family Membership
  • Speed Museum Package (one family membership, two tickets for Metropolis and one Speed catalogue)
  • 4 tickets to Louisville Youth Choir’s annual Yum! Brands Family Concert Series
  • 4 tickets to a Stage One show of the winner’s choice
  • KY Science Center Family Membership
  • Frazier Museum Family Membership
  • Frazier Museum Birthday Party Package
  • 1-year Membership to Bernheim Arboretum and Research Forest
  • Second 1-year Membership to Bernheim Arboretum and Research Forest
  • Tickets to “Ordinary People, Extraordinary Courage: Men and Women of the Underground Railroad” Award-winning film from the Carnegie Center
  • Year-long Family Membership plus a Family Pass to “200 Years On the Ohio” festival to Riverside, The Farnsley-Moremen Landing
  • 4 tickets to the Louisville Ballet season opener Giselle
  • 4 Louisville Zoo VIP Passes
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SoBro ArtWalks

An event to energize a neighborhood.  

Imagine Louisville’s 4th Street as an active and creative corridor.

This bold idea sprung from Vision Louisville and the Rose Fellowship Fourth Street Corridor study.  To bring this idea to life, Louisville Metro Government and the SoBro Neighborhood Association, in partnership with Vision Louisville is proud to present the SoBro ArtWalks

The goal of this contest to promote and energize the Fourth Street corridor in the SoBro neighborhood.  The contest encourages local creative individuals to develop artistic designs to enhance a mundane, but necessary amenity – the crosswalk.  Not only does crosswalk art make the streets look more unique and creative; crosswalk design programs in other cities have been beneficial in traffic calming, fostering local neighborhood identity, and increasing pedestrian safety.  

The contest wrapped up on August 22, 2014.  The entries are now being reviewed by our judges panel.  Winners will be announced shortly. Please join us for the painting event on September 14, 2014.  If you would like to volunteer to help us paint, please contact Jeff O’Brien at 574.1354 or  

Four intersections along the 4th Street corridor will be painted as part of this contest:  1) Broadway, 2) York, 3) Breckinridge, and 4) Kentucky.  The winning design will be painted on the crosswalks by community volunteers during a SoBro neighborhood event, scheduled for September 14, 2014. PPG Porter Paints is donating paint and supplies for this event.

In addition to painting, we will have a family event to showcase the SoBro Neighborhood.  There will be live music, sidewalk chalk, Yoga, garden tours, history tours and a bike raffle.  Please join us for a fun and creative event!

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Speeding into the Digital Frontier

"Gigabit Internet"

"Fiber optic connections and high speed internet."

"Digital hot spots across the MSA"

"City-wide WiFi"

These are a sampling of one of the more popular ideas from last summer’s public engagement.  Well, Louisville is one-step closer to achieving faster internet speeds.  Here is a story via WFPL with more details.

This development can help to narrow the digital divide and increase access to one of the most powerful tools of modern life - the internet.  High-speed internet also helps attract business.  Combined with its position in the logistics industry, having gigabit-speed connections can help drive Louisville’s economy.

Very exciting news for everyone to continue following.

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Cultural Pass Official Rules & FAQs

Cultural Pass Challenge – Summer 2014

Challenge Basics:
Who: All Children from Louisville/Jefferson County, KY (0-College) + one adult chaperon if child is under 16 (only one adult admission will be granted regardless of the number of passes).

How: Children and parents can pick up a pass from local Louisville Free Public Library branches or Metro Parks Community Centers. Pass must be presented upon entrance to gain free admission.  The pass will be punched to indicate a visit.

What: Pass allows FREE general admission access to child and chaperon (if child is under 16).   Only one visit per pass per institution will be allowed.  Special exhibits and programs are not included with the pass.  Attendees must observe all venue rules and restrictions.

When: Pass will be valid from June 9, 2014-August 13, 2014.

The Challenge:  If a child visits 8 sites, they will be entered to win family tickets to the Lion King donated by Louisville Theatrical Associations - Broadway in Louisville and tickets for the Mayor’s Box for the Louisville Bats.   Winners will be selected by drawing on or about September 5, 2014.

Official Rules and Restrictions:

  1. Participants must be residents of Louisville/Jefferson County, KY.
  2. Only one adult will receive free entry per visit, if child is under 16, regardless of the number of passes.
  3. Each child is eligible for one pass.
  4. All rules and regulations for specific sites must be followed to gain entry.  Please note special restrictions for some participating organizations printed on the Cultural Pass.
  5. Pass is valid for one-time general admission at each of the participating institutions.  No special exhibits or concessions are included with the Cultural Pass.
  6. Organizations reserve the right to deny entry if rules and restrictions of the Cultural Pass are abused. 
  7. The Pass is not valid for group visits at Frazier History Museum, Kentucky Derby Museum, Kentucky Science Center, Louisville Zoo and Yew Dell Botanical Gardens.
  8. Parking for Louisville Zoo is not included.
  9. The Pass is not valid with other institution offers.

Prize Eligibility: Upon completion of the Cultural Pass Challenge, participants must return it to their local Louisville Free Public Library Branch or Metro Parks Community Center no later than August 25, 2014 to be eligible for the prize drawing, which will take place on or about September 5, 2014.

Participating Institutions:

Frequently Asked Questions:

How do people get a pass?  Passes may be picked up at Louisville Free Public branches or Louisville Metro Parks Community Centers. 

Are people from other counties/states eligible to participate? (Oldham, Bullitt, Southern Indiana, etc.) Only residents of Louisville/Jefferson County, KY are eligible for the pass. 

What ages are eligible to participate?  All children from 0-College provided they are residents of Louisville/Jefferson County, KY.

What does “College” mean?  The pass is meant for children.  “Traditional college” students (approx. age 22) are able to gain entry with their student ID and Cultural Pass.

Is there any sort of registration done on the front-end when people pick up the pass? A registration form must be completed when a pass is picked up.   

Are there a limited number of passes available? There are not a limited number of passes. 

Do children need to be present for a parent to get the pass?  No, parents can pick the passes up without the child(ren) present.  The registration form for all children must be completed upon pass pick-up.

Are daycares/summer camps able to pick up passes for all the children at their site? No, individual children and parents need to complete the registration form and obtain individual passes.

Does the pass include special exhibits? No, the pass is only eligible for general admission. Special exhibits, concessions, rides, movies and other features are not included.

Do all institutions have the same rules? No certain institutions have put restrictions on their free access.  See the official rules and restrictions for the list of restriction.

How do children receive their prizes? At this time there are two prizes: a grand prize for visiting 8 or more participating organizations – 4 tickets to the Broadway Production of The Lion King in March 2015.  This prize is available for those children that complete 8 or more visits. 

All children are encouraged to turn in their pass at the end of the challenge to be entered to win tickets for the Mayor’s Box at a Louisville Bats Baseball game.  Other prizes may be announced.

Contact information must be completed on the back of the Cultural Pass and returned to a Louisville Free Public Library branch or Metro Parks Community Center. 

Passes must be turned in no later than August 25, 2014.  Drawing for prizes will occur on or about September 5, 2014.  Winners will be notified upon drawing.

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Cultural Pass Challenge!

Mayor Fischer announced the Cultural Pass Challenge today!  Check back to this site for more information as we get ready for the launch of the challenge!

Children and students can visit some of the region’s greatest cultural organizations for free this summer, thanks to the creation of the new Cultural Pass for Children that was suggested during the Vision Louisville initiative, Mayor Greg Fischer announced today.

The pass, a collaboration between Metro Government and cultural partners to address the importance of arts education in Louisville, admits one child/student (ages 0 through college) to attractions as diverse as the Kentucky Museum of Art and Craft to the Kentucky Derby Museum to Yew Dell Gardens. If the child is under 16, one parent or guardian is also admitted.

Children who get their pass stamped by at least eight different institutions this summer will be eligible for a grand prize, a family package of tickets to the Lion King Broadway musical, coming in March 2015 and donated by Louisville Theatrical Association – Broadway in Louisville. There is also a draw for first prize, Mayor Fischer’s suite at Louisville Slugger Field for one game.

The pass was one of the 80,000 ideas that citizens submitted last year as part of the Vision Louisville initiative, in which residents envisioned how the city should look, feel and flow over the next 30 years. University of Louisville Professor Nat Irvin and his creativity team of Vision Louisville suggested the idea for the pass.

“We know that children who are exposed to the arts and cultural events do better in school — and better in life,” Fischer said. “This pass is a great way for parents to take their children to our city’s top attractions all for free — and a perfect way to combat summer learning loss.”

Children and parents can pick up a pass (a punch card) from their local Louisville Free Public Library branch or Metro Parks Community Center starting June 9. The pass is good through August 13.

The pass allows general admission access to one child and chaperon (if the child is under 16). Only one visit per pass per institution will be allowed. Special exhibits and programs are not included with the pass.

Participating arts group and organizations include:

American Printing House for the Blind Museum

Bernheim Arboretum

Carnegie Center for Art & History

Crane House - Asia Institute

Filson Historical Society

Historic Locust Grove

Kentucky Derby Museum

Kentucky Museum of Art and Craft

Kentucky Science Center

Kentucky Shakespeare

Louisville Youth Choir

Stage One Family Theatre

Yew Dell Gardens

Other organizations are likely to be added before the first passes are available on June 9.

The Cultural Pass was the joint planning work of Vision Louisville and officials from Actor’s Theatre, The Kentucky Center, The Fund for the Arts, Kentucky Museum of Art and Craft and Greater Louisville Inc. Arts and Cultural Committee.

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Support Louisville’s Future Leaders

Dr. Houston Barber, the Principal of Academy @ Shawnee, is calling on your support for a call to action meeting at the Academy @ Shawnee (4018 West Market) on May 8 at 6:00 PM in the Auditorium.  The purpose of the meeting is to discuss the Academy’s 3:1 Project focused on three adults for every child (social/emotional; academic/behavioral; advocate/mentor). The dream is to have 1,000 people in attendance to learn about ways they can support our students with clearly outlined and articulated next steps.  This is a time for the community to unite and take a stand to help our young people achieve at high levels.  Let’s put our efforts together and make this happen.  Let’s do this!

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100 Ideas for Fourth Street

Fourth Street is an important corridor in Louisville.  It links several of the city’s most iconic assets such as the Ohio River, Downtown, Old Louisville the University of Louisville, and Churchill Downs.  The intersection of Fourth and Broadway was once dubbed the “magic corner” as the city’s retail center.

Over time, the corridor lost prominence as the Interstate highway system developed and retail moved away from Downtown.  Fourth Street is enjoying a renaissance though with the success of Fourth Street Live! and the recent retail expansion south of Chestnut Street.

Given its importance and its recent revitalization, Fourth Street has been the subject of several recent efforts to build on these successes.  Last year the Urban Land Institute’s Rose Fellowship provided some recommendations for enhancing Fourth Street’s brand and identified catalytic investment opportunities.

This year, the University of Louisville’s Master of Urban Planning Capstone students studied the corridor building off of the Rose Fellowship work.  They produced some wonderful ideas for improving Fourth Street.  Ideas range from infill development opportunities to streetscape amenities to historic walking tours.  Take a look at all 100 ideas here.

These are some more great ideas in the spirit of Vision Louisville.  Great job by the students and instructors! 

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Assets, Values & Goals

Vision Louisville is a framework for accelerating transformative investment in the city’s built environment.  Ultimately, this transformation will take place through implementation of policy and physical projects.  But these projects have to be rooted in the community’s consensus for improvement.  Vision Louisville defined a set of Assets, Values and Goals as a crucial component to identifying projects that can build upon the city’s great bones. 

Assets are the physical attributes of Louisville.  Assets are made up of diverse features - both physical and social - that lay an authentic foundation on which to build the success of the city.  The Ohio River, the Olmsted Parks, great neighborhoods, and our economic advantages are some of Louisville’s assets.

Values unify Louisville’s citizens.  They are the shared principles around what it means to live, work and experience Louisville.  Values span social, cultural and economic divides.  The values include compassionate, safe, integrative, connected, educated, entrepreneurial, healthy, sustainable, authentic and transparent.

Goals are long-term visions for Louisville. They are solid ideas about where Louisville should stand in 25 years.  Goals set the bar and are holistic.  Vision Louisville presents seven goals - based on the seven focus teams formed to collect input during Phase 2.  The goals are:

  • City Wide Connectivity
  • Creativity out of Diversity
  • Cultivate an Economic Garden
  • Leader in Sustainable Energy Practices
  • Leader in Healthy and Active Living
  • Complete Neighborhoods
  • Visible and Authentic

Assets, Values and Goals all lead to the projects Vision Louisville presents.  The projects, which can be found on our projects page, are divided in to Short-Term, Mid-Term and Long-Term.  Short-Term projects are things that Louisville is doing or can do in the next five years.  Mid-Term projects are those that will be completed in the next 5-10 years.  Finally, Long-Term projects have a time horizon of 10-25 or more years.

Take a look at Projects page for more information.

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Learn More

Want to see your idea come to life? Stay engaged with Vision Louisville. The Vision Team is committed to implementing the projects that transform big ideas into everyday reality. Several of the ongoing Vision Louisville efforts are linked below along with a forum for discussing how we can make transformative change to our city. As always, you may contact us to get involved in the Vision Louisville effort.

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